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Mazda Will Keep Zoom-Zooming With New Agency

Though it's fired long-time ad agency Doner, Mazda will retain its Zoom-Zoom ad campaign - a critical part of its strategy to boost market share by 50%. New products like the 2011 Mazda2 subcompact and...

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Mazda Lines Up Alfa, Toyota While Looking for More Alliance Partners

Little Mazda is lining up some big partners. While its alliance with Ford has faded largely into oblivion, the Japanese maker has inked new deals with Toyota and Alfa and, as TheDetroitBureau.com...

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